Archive for the ‘women’ Category

It's no secret or surprise that men and women shop for vehicles in very different ways. A number of studies from market-research firms have shown that while women place the most emphasis on practical attributes when shopping for a vehicle, men tend more often to gravitate to vehicles because of their image.

A new survey done for the retail giant CarMax, looking into the reason for purchasing a car in the first place, suggests that women are highly motivated by life events.

The survey found that for 60 percent of women a career change (getting a new job or retirement) would be the most likely reason for purchasing a car. And for younger...

It will come as no surprise to anyone who's taken a road trip with a member of the opposite sex that men and women navigate differently. Now a new study shows that they even use in-car navigation systems differently.

The differences start before purchase. Both men and women are equally aware of navigation systems (at 90 percent each in the groups surveyed by Navteq), but the single greatest source of information for women was word of mouth. For men, it's the media.

Women use features built into their navigation systems, like traffic warnings and Point-of-Interest maps, far less than men do. Almost 39 percent of women "never" use the traffic...

Leave it to the Brits.

Among other topics in a lengthy and comprehensive survey, an online used-car seller asked drivers about their underwear. And the drivers responded in remarkable detail, revealing some interesting (and disturbing) facts about what's under those track suits.

Online used-car vendor Carmony.co.uk studied British drivers' attitudes and habits. The survey covered typical topics--knowledge of cars, driving habits, and the like--and a few you wouldn't find on, say, the JD Power Initial Quality Survey. Like, errrr, underwear.

According to the study, 27 percent of women BMW drivers (as well as 22 percent of women over 45)...