Archive for the ‘WTF’ Category

WTF AdWatch: Chinese Print Ad For The Volkswagen GTI

WTF AdWatch: Chinese Print Ad For The Volkswagen GTI

We're not entirely sure that this Chinese print ad for the Volkswagen GTI is for real -- and if it is, we're even less sure what it might be saying. The copy along the bottom translates as "It will go fast". That could mean "It will go so fast that you'll spill all that hot, delicious coffee from McDonald's right in your lap". Or it could mean, "Yes, the GTI will go fast, but not fast enough to get to that rest area in time". Either way, something's gotten lost on the road to translation. [Copyranter]

We're not entirely sure that this Chinese print ad for the Volkswagen GTI is for real -- and if it is, we're even less sure what it might be saying. The copy along the bottom translates as "It will go fast". That could mean "It will go so fast that you'll spill all that hot, delicious coffee from McDonald's right in your lap". Or it could mean, "Yes, the GTI will go fast, but not fast enough to get to that rest area in time". Either way, something's gotten lost on the road to translation. [Copyranter] Read More

WTF: Renault, L'Oreal Create First-Ever 'Spa' Concept Car

WTF: Renault, L'Oreal Create First-Ever 'Spa' Concept Car

The ZOE Z.E. concept car stems from a curious collaboration between French automaker Renault and luxury skincare company Biotherm (a division of L'Oreal). The ZOE Z.E. offers the usual complement of EV conceptual goodness -- it's battery-powered, boasts zero-emissions, is quickly rechargeable, and makes use of solar power -- but it also has a handful of spa-like amenities, including a hydrating a/c system.

Our fave feature, however, would have to be the car's aromatherapeutic element:  "An electric system diffuses essential oils, exclusive active substances adapted to the needs of the driver: dynamic in the morning, relaxing coming home...

The ZOE Z.E. concept car stems from a curious collaboration between French automaker Renault and luxury skincare company Biotherm (a division of L'Oreal). The ZOE Z.E. offers the usual complement of EV conceptual goodness -- it's battery-powered, boasts zero-emissions, is quickly rechargeable, and makes use of solar power -- but it also has a handful of spa-like amenities, including a hydrating a/c system. Our fave feature, however, would have to be the car's aromatherapeutic element:  "An electric system diffuses essential oils, exclusive active substances adapted to the needs of the driver: dynamic in the morning, relaxing coming home... Read More

Want To Remote-Control Your Minivan? Check the App Store

Want To Remote-Control Your Minivan? Check the App Store

It's official: "There's an app for that" has become the most annoying catchphrase of 2009 (on par with 2001's "You are the weakest link"). And yet, we have to admit that there are beaucoup apps out there -- some of them quite good. For example, developers at Appirion UG have developed a program that turns the iPhone into a remote control for a specially rigged Dodge minivan. "The Spirit of Berlin", as the vehicle is known, may not be as flashy as the iPhone-controlled Rinspeed iChange we profiled back in February, but as the clip below demonstrates, it seems like way more fun:

[BoingBoing]

It's official: "There's an app for that" has become the most annoying catchphrase of 2009 (on par with 2001's "You are the weakest link"). And yet, we have to admit that there are beaucoup apps out there -- some of them quite good. For example, developers at Appirion UG have developed a program that turns the iPhone into a remote control for a specially rigged Dodge minivan. "The Spirit of Berlin", as the vehicle is known, may not be as flashy as the iPhone-controlled Rinspeed iChange we profiled back in February, but as the clip below demonstrates, it seems like way more fun: [BoingBoing] Read More