Scion To Energize Its Lineup In The 2011 Model Year
2009 has been a dismal year for automakers, but Scion has taken an especially rough hit, with sales down by nearly 58% compared to last year. That's blamed largely on Scion's lineup, which many in the industry feel has stagnated -- ironic, given that when the brand launched just seven years ago, it was lauded for its fresh design and its ability to spark the imagination of young (and youthful) buyers.
Fortunately, Yoshi Inaba, CEO of Toyota Motor Sales U.S.A., says that the Scion product line will see substantial changes in the 2011 model year. Most notable is the introduction of the 2011 Scion iQ. Though barely a year old, the iQ -- badged...
2009 has been a dismal year for automakers, but Scion has taken an especially rough hit, with sales down by nearly 58% compared to last year. That's blamed largely on Scion's lineup, which many in the industry feel has stagnated -- ironic, given that when the brand launched just seven years ago, it was lauded for its fresh design and its ability to spark the imagination of young (and youthful) buyers. Fortunately, Yoshi Inaba, CEO of Toyota Motor Sales U.S.A., says that the Scion product line will see substantial changes in the 2011 model year. Most notable is the introduction of the 2011 Scion iQ. Though barely a year old, the iQ -- badged... Read More
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